How Important Is the Fundraising Auctioneer to the Success of Your Event?

I want you to think about the term “Fundraising Auction”.

A “Fundraising Auction” is an event where items of value are gathered, and then sold in a competitive bidding situation, either in a Silent Auction format, or in a Live Auction format by a Live Auctioneer. And since typically the best items are saved for the Live Auction, arguably it is the Live Auction that should generate a significant portion of the proceeds in any Fundraising Auction.

So why do so many non-profit groups consider the Fundraising Auctioneer to be the least valuable component in a Fundraising Auction?

The Hosting Facility gets paid.
The Printer gets paid.
The Caterer gets paid.
The Liquor Store gets paid.
The DJ gets paid.
The Florist gets paid.
But the Auctioneer … the individual who is expected to raise the lion’s share of the event’s proceeds… is expected to work for Free. And is usually under-appreciated for the professional services he/she provides.

I’m not trying to underscore the value of the invitations & programs, food, booze, music, and decorations. All are important in their own way. But each of these are “Expenses”. It is the Auctioneer who is going to bring “Revenue”… and thus, the “Profits”… into any event. Which is the ultimate objective of any Fundraising Auction.

Here is a real-life example of how under-appreciated the Auctioneer can be. In two comparable events we worked last year, during the dinner portion of the event one non-profit group sat the Auctioneer (me) at a table with the DJ, the Interns, the Volunteer Staff, and other event “Help”. The 2nd non-profit group sat the Auctioneer (me) directly next to the CEO of their organization, where we chatted about how important the pending revenue would be to their organization. Which group do you think valued the services of the Fundraising Auctioneer more?

Don’t ever under-estimate the value that a professional Fundraising Auctioneer can bring to your event. The Auctioneer adds value as a pre-event consultant. And the Auctioneer can change an event from a moderate to a huge success.

A Case Study Once I was scheduled to call an Auction for a major local non-profit group. They represented a very good cause and they had a strong and dedicated following. Their event was sold out, quality Live & Silent Auction items had been solicited, and the Special Pledge Appeal had been choreographed and was ready to go. The facility was first class, the appropriate caterer was booked, and the food was ready to cook.

But quite unexpectedly, some unseasonably inclement weather forced the event’s cancellation. Despite all of the committee’s hard work, cancelling the event was the proper decision considering the circumstances.

So the Event Committee scrambled to re-schedule the event for the following weekend.

They confirmed with the Hosting Facility.
They confirmed with the Caterer.
They confirmed with the Liquor Store.
They confirmed with the DJ.
They confirmed with the Florist.
Since they already had the Mailing List of those scheduled to attend, no new invitations had to be printed as all were contacted by email or telephone. So with everything in place, the group went ahead and re-scheduled the event for the following weekend.

But guess who they failed to confirm? You got it… the Professional Auctioneer. They thought so little of the Auctioneer’s contribution that they “assumed” that the Auctioneer would be available and at their beck and call.

But the Auctioneer already had another Fundraising Auction booked for that date with another non-profit group. It was only hour away from the re-scheduled event, and things could have been easily worked out. All Group #1 had to do was start their event one hour earlier, or one hour later, than the Group #2, and the Auctioneer could have helped both groups on the same day.

But because Group #1 failed to anticipate a possible Auctioneer conflict, because they failed to confirm with the Auctioneer before re-scheduling their event, their preferred Auctioneer had to bow out and they had to scramble to locate substitute “Volunteer” Auctioneer only days before their event.

And it cost them.

Learning Points

The Live Auction is usually where the profits are made at any Fundraising Auction.
A Professional Fundraising Auctioneer can be vital to the success of any Fundraising Auction.
The better Fundraising Auctioneers usually get booked quickly.
You need to recognize the important contributions that a good Auctioneer can make to your event.
Michael Ivankovich is a Bucks County Fundraising Auctioneer based in Doylestown PA, and serves the Great Philadelphia PA area. He has been a professionally licensed and bonded Auctioneer in Pennsylvania for nearly 20 years, has been named Pennsylvania’s Auctioneer of the Year, and has considerable experience in conducting Fundraising Auctions. Michael loves helping groups raise needed funds for good causes and one of his specialties is the “Special Pledge Appeal” or “Fund-A-Cause Appeal” which usually enables clients to double their revenue in a single evening.

Home Based Business Ideas For Everyday Moms

If you have recently had a baby, have children at home or simply in between jobs, you may have thought about starting a home based job. Even if you have a stable career in the workforce, many moms fantasise about the idea of being able to work from home.Reasons for wanting to start a home business for moms vary considerably, from wanting to be able to raise their own young children before they start school, to wanting to earn a passive income to help pay for some expenses or even because they just want to have flexible hours and be their own boss.All of the above reasons are common and very understandable. Where moms feel unsure about starting a home based business is finding an idea that agrees with them, their knowledge, market and resources available.Some moms feel that they are just an everyday mom that cannot come up with an idea that is achievable. This attitude must stop right here.I can tell you now, there is a home business idea very achievable for all people, even the most everyday mom! I believe that if you have some knowledge about something (or anything in particular) and own a computer with internet access, you can have a home business up and running within a matter of days.Put simply, billions of people search for information and content through search engines on the internet every single day. There are lots of different ways you can use information or knowledge you possess to create a income online. People will pay money online to acquire information you can provide.Creating a simple content rich website on a particular topic (niche) which also sells ebooks, has affiliate links and different advertising can create an ongoing, passive stream of income to your designated account, twenty four hours a day, seven days a week.For example, if you are a great babysitter and obviously know a lot about children, you could create a website which provides customers and visitors with lots of interesting and fun activities for toddlers. Write an eBook to sell, or purchase one with resell rights and keep one hundred percent of the profits.Your babysitting website could target an audience of parents and fellow babysitters looking for child care ideas and tips.You simply need to think about your interests and skills (in any area at all, be it horse riding, craft, cooking, massaging or juggling) and share your expertise online.You may be surprised just how many people are looking for what you can offer.There are lots of online internet marketing strategies available to help you get a home business idea started online.If you are a mom who has an interest in the baby and child niche, visit the link below which provides lots of free information and resources to get your business online the easiest and most effective way.

Home Based Business – How to Make Less Than a $100 Every Month

1. Build a list of your warm market and plague them to death:When I first started in direct sales I sold the primary shares of a new life insurance company and what do you suppose my sales manager recommended I do first? He gave me a sheet of paper with suggestions on it so I could jot down all of my family, friends, and acquaintances. Why? Because they know and every company knows that out of some of those people you will make a few sales and when the going gets tough you’ll probably quit. But what do they care. They got the prospects as customers and they’ll probably keep them.2. Hold meetings:In my first home based business, which was Amway, we were taught to hold opportunity meetings. I became quite good at doing demonstrations of this product and that and I sold some products and signed up some people — in fact I actually signed up about 20 people before it all fell apart. But the time and effort it took to do it netted me about $1.00 an hour.3. Three way calling:The only thing this establishes is that the guy you called to help you bring your prospect into the business is the expert. Why should they sign up under you? Wouldn’t you rather be signed up under the guy that knows what he is doing? It won’t take long to become the expert. All you have to know is a little more than your prospect and you’re the expert. So jump in and make a few mistakes — you too can be the expert. Then they’ll sign up under you.4. Company literature, business cards, and DVD’s:I can’t count all the business cards that still line my shelves that I use to take notes by the telephone. Or the other literature and DVD’s that I just couldn’t get up the courage to pass out to people. If you’re going to use literature, I would suggest that you should make something that builds your business — not the company whose products you happen to offer. Very few brick and mortar stores have the name on the sign the same as the name on the products they sell. Besides, guess who makes all the profit from all this material — or ask yourself why are these materials all so expensive anyway?5. Get 3 distributors who get 3 who get 3:I’m sure most of you have seen the compensation plans of companies who tell you to do this. Seven levels deep you have over 2,000 distributors who are all buying products and you are obviously going to be wealthy. I hate to burst your bubble, but this only happens to perhaps 3 out of 100 — if that. The average person in network marketing enrolls 2 or 3 people and then either quits or accepts their $10 — 20 per month profit in this great free enterprise system. It certainly doesn’t hurt the company. Fact: Out of thousands of distributors most never make more than $200 per year. And yet the company and its’ owners are rolling in the dough.6. Replicated Company Websites:These are the websites you get that are all exactly the same as everyone else’s. Do you really think that people are going to find your website amongst the other 10,000 websites that are identical? To get people to a website takes a lot of work including understanding keywords, search engine optimization, RSS feeds, article marketing, and other ideas. And the website itself needs to be properly put together and flow properly to make sure that people stay on it for longer than 8 seconds.8. Home parties:I remember doing similar kinds of things when I sold Watkins products. How many people with 6 figure incomes do you think do that? Now don’t get me wrong. It does sell products. And it’s fine if all you want to make is less than $200 per month, but I would like to retire before I’m 80.If you really want to make money, the network marketing or MLM business is possibly the greatest invention the business world has ever developed, but it doesn’t work as a hobby. If you want a home based business that makes you over $50,000 per year or even per month the above ideas are not the way to do it. What you need is a marketing system that works for you – instead of being part of the company’s system. Remember, it’s your home based business, not theirs.